Accessibility Membersprofits
Thursday, December 15th, 2011Last year, the new World Gym of Saratoga had an idea: to create a facility that was “truly accessible for everyone.” To do this, they leased space in a shopping mall to create the “best and most beautiful gym possible for all types of members.” Beginning with their logo colors, they carried through with hi-tech equipment, spatial layout, colors and lighting — all in concert to create a feeling of energy and movement that would inspire their current members, as well as invite mall traffic to enter and use the peripheral services of the facility. (more…)