The folks at LifeQuest Fitness and Aerobic Center have found an innovative alternative to the one-on-one member orientation that often leaves newcomers feeling intimidated. Acknowledging that group settings are more comfortable for newcomers, the LifeQuest staff gathers once a month for a new-member orientation to describe in-depth the programs and goals of the Mt. Pleasant, S.C., health club.
A friendly, casual atmosphere at the event is enhanced by the healthy snacks and beverages provided for the new members and their guests, explains Caroline DeLongchamps, club director. “By the end of the presentation, the members have had a good look into each one of our departments, as well as personal contact with each department head,” she says.
And by inviting guests to the event, the club continually expands its member referral base. “The orientation produces a well-informed member at the very least, and a well-informed member is usually a happy member,” DeLongchamps says.